There are a lot of businesses that sell the same products as you. They may be further ahead or further behind. They are also trying to grow online, just like you. They care about their products and customers just like you. Then what stops them from going after your customers?
When you think of the best jeans, Levi’s comes to mind. Now they have good quality products but not the best. Then why do you think Levi’s when thinking of jeans? It’s because of branding. And branding makes all the difference.
Branding is not just about your product. Branding is about how your customers feel. It’s about how your products make a difference in their lives. You can replace a commodity, but you can’t replace the connection. You can’t replace what they feel when they interact with your brand.
And that is how you create something that can’t be replaced.