How many pages do you follow on Instagram or Facebook? 100? 200? 1000?
No matter what the number is, chances are that you don’t see or interact with 90% of those pages. Why? Well, there are a lot of reasons like:
– They don’t post regularly so you lose interest, and the algorithm stops showing you those posts
– They don’t post regularly and you are still interested. But the lag from when they don’t post is quickly filled by other similar pages
– They post regularly, but you don’t find their content interesting anymore. So you stop interacting with it, the algorithm notices it, and then stops showing you those posts.
Now there are a lot of reasons, but it boils down to this: show up consistently with quality content or perish.
But wait, that’s not all. Regular quality content is not going to be enough to win at business.
Branding consistency + regular + quality content = 3 pillars for social media success.